Carritt Farms, a regenerative family farm based in Harrison County, IA, with the goal to achieve collective wellness, preserve natural habitat, and cultivate community. Branding elements include the overall look and tone of the brand, brand colors & logo design, Facebook and Instagram profiles, photography, website design, and merchandise production.
The bright green and orange brand colors symbolize how vibrant fresh produce is, especially considering the care put into growing it when it's produced organically, locally, and without harming the native soil and wildlife. It's essential that the brand's tone accurately depicts how it honors the ancestral ways of growing food, including respecting the land and animals in the native area, therefore the ultra-bright colors demand the viewer's attention to this.
The logo mark - the carrot - is an obvious attribution to the family name Carritt. The geometric style adds modernism and boldness to the identity, showing that Carritt Farms uses traditional and ancestral methods in a modern and progressive time. The top of the carrot, AKA the carrot 'greens', is a symbol of the medicinal aspect of the brand, representing a hemp leaf. Carritt Farms holds the belief that too many native and wild plants go underutilized and are outright discriminated against by modern institutions, so they choose to rectify this on their own terms by being an advocate for change.
Black and white are used to add stark contrast, as well as to add to the idea of modernism and luxury, making the connection that the high-quality food and medicine being produced at the farm are the 'cream of the crop' due to their purity from nature.
The Lovers Collective: elopement planning & photography
Branding for a collective travel planning and wedding photography business that is both simplistic and charming in style, and embodies the cherished commitment between two lovers by utilizing the 'pinky promise' imagery.
Logo mark inspired by "The Lovers" tarot card. The modern color palette symbolizes the unconventional wedding style of elopements while the dusty rose, teal, and gold pay homage to nature, love, and a traditional symbol of weddings: the rings.
Holiday Market: new concept to the zoo
The first-ever 'Holiday Market' to take place at the Omaha Zoo - "sustainable gifts for your holiday lists". Zoo staff and other vendors from the community came together to offer handmade and sustainable gifts for this market focused on conservation.
Both print and digital graphics were created for this event, including all original photography taken from inside the Zoo's Conservation Boutique. Items sold at the market were to be handmade, sustainably made, and/or supporting conservation efforts, so the identity was created with an eclectic look to symbolize the variety of ways people celebrate the holidays, as well as the variety of items at the market.
The colors are vibrant and the patterns are fluid, creating a relaxed but lively and personable feel. The white border around the photos reminds the viewer of polaroid photos, which puts more of an emphasis on the idea of handmade or DIY items.
United Workers Local 402: the 'zen' co-working space
Branding for a public workspace that provides a relaxing, spa-like atmosphere with calming decor and organic refreshments. "You deserve to work in peace."
Humanistic type & smooth rounded forms create a modern, vibrant style that resembles both people & nature. As strong as they are soft, the colors symbolize balance, calmness, and success.
because FOOD: non-discriminatory casual cuisine
Branding for a fun & casual mobile food service that offers an eclectic menu. The playful name was created to express the all-encompassing menu in an obvious way. A modern, flat icon design was combined with saturated colors on a black background to grab attention while symbolizing various food items & utilizing hunger-induing color psychology.
HEILSA: Icelandic organic supplements
Identity for HEILSA. A minimalist style combined with bold color use & geometric shapes create an ultra-modern, clean brand design.
Willa: hair salon & boutique
Logo type design & supplemental brand art. Minimal yet approachable, the type-only logo and its color symbolize femininity, friendliness, & cheerfulness. Brand art was to be crafted in a watercolor style to support the client’s preferences.
Englewood Home: children's residential care facility
A type-only, contemporary-styled logo was created to be versatile enough for use in various locations across the country, therefore not area-specific. Brand elements simultaneously convey the idea of home & comfort as well as strength & support.