Omaha's Henry Doorly Zoo & Aquarium
As a graphic designer at the Zoo, I create digital and physical graphics that support the Zoo's mission of inspiring, educating, and engaging people to be life-long stewards for the conservation of animals and their habitats. In addition to designing digital and printed signage and merchandise, I photograph the Zoo's animals, exhibits, concessions, and events.
Freelance Branding Work
Nutshelle's Dairy Sweet
Updated Branding for a Small Town Diner & Ice Cream Joint
Nutshelle's Dairy Sweet needed an updated look with new menus, merchandise, and exterior signage. I created their new logo based on the historical look of the diner, but blended modern styling with retro elements and colors. I produced interior and exterior signage, digital assets, and merchandise.
SKILLS USED
Identity design
Print production
The Lovers Collective
Identity design and photography for an Elopement Photography Business
The Lovers Collective identity was born out of admiration for true partnership. The pinky promise is a symbol of the commitment people make in marriage, and the overall style draws inspiration from "The Lovers" tarot card for an edgy, untraditional take on marriage.
This project's deliverables included a brand kit with logo versions, fonts, color palette information, illustrations, and photography for web use, social media, and merchandising.
Carritt Farms
Identity design, social media content, and photography for a Regenerative Organic Farm
The identity design for Carritt Farms comes from the merging of ancestral and traditional farming techniques with a modern and explorative mindset. Equal parts "grow your own" and "forage your own", Carritt Farms is passionate about the natural world.
For this project, I created a brand kit, designed and produced labels, packaging, and merchandise, took product photography, designed a website, and created social media content.
Volunteer Work
Cheetah Conservation Fund
I created the 2022 and 2023 International Cheetah Day designs and digital greeting cards for the Cheetah Conservation Fund. I also ran an independent fundraiser for CCF via my Instagram account.
(Cheetah photo taken by me at Omaha's Henry Doorly Zoo & Aquarium, 2023)
Gorilla Species Survival Plan
In 2022, my work was selected to be the new official logo of the Gorilla Species Survival Plan.
(Gorilla photo taken by me at Omaha's Henry Doorly Zoo & Aquarium, 2024)
Lemur Conservation Network
I have created multiple illustrations for the Lemur Conservation Network to sell on merchandise and I have provided lemur photography for use in their social media.
Lemur photos taken by me at Omaha's Henry Doorly Zoo & Aquarium (2022).
Contact
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© 2024 Madison Carritt